Saturday, November 3, 2012

The Art of Selling Research, Part 2 of 3

Credibility, Value and Insight

Here is part two of three from a recent presentation I delivered. Again, the intended audience was research analysts and managers specifically working in the media industry, but I'm sure there are lessons for other business initiatives to take from my experiences as well.

Part 3 will cover Flexibility and Selling

Here's Part 2: