November 2012 Book Review
Strategic Market Research
A Guide to Conducting Research that Drives Business
I work in the field of research for a communications company and regional businesses. As the Director of Research and Development, I regularly work with consumers, advertisers, agencies, media buyers, designers, sales reps, managers, editors, journalists, business owners, and analysts. Most importantly, I work (or fight) to make positive change happen. Believe it or not, it’s easier than most people think.