Saturday, October 27, 2012

The Art of Selling Research, Part 1 of 3

   
Passion, Path and Persistence

As promised here is the first third of a recent presentation I delivered.  The intended audience was research analysts and managers specifically working in the media industry, but I'm sure there are lessons for other business initiatives to take from my experiences as well.

Part 2 will cover Credibility, Value and Insight

Here's Part 1: