Monday, July 30, 2012

Simplicity Refresher

Late July 2012 Book Review

Insanely Simple
A modern take on Jack Trout’s original, The Power of Simplicity, Segall manages to demonstrate simplicity’s true power through Apple’s obsessive execution under the leadership of Steve Jobs.  As an analyst, I’ve found it valuable to revisit the importance of simplifying.  When you’re juggling a number of different complex analyses and projects, compromising the final analysis for the sake of time and convenience found typically results in communications that are overly complicated.  I’ve historically preached the power of simplifying presentation and communication of analyses, so reading this book helps renew my confidence and focus on simplifying.  A Steve Jobs quote printed on the last page of this book sums it up best:
“Simple can be harder than complex.  You have to work hard to get your thinking clean to make it simple.  But it’s worth it in the end, because once you get there, you can move mountains.”
Here are some additional quotes that stood out in Segall’s book:
“Start with small groups of smart people – and keep them small.  Every time the body count goes higher, you’re simply inviting Complexity to take a seat at the table.  Everyone in the room should be there for a reason.”
“If you work harder and look more closely, there’s always something you can whittle away.  It’s when you get to the essence of your idea that you’ll have something to be proud of.”
“Work is hard.  That’s why they call it work.  Simplicity can be many things, but it’s not your ticket to a life of leisure.”
“Apple didn’t describe the original iPod as a 6.5-ounce music player with a five-gigabyte drive.  It simply said, “1,000 songs in your pocket.”  This is the way human beings communicate, so this is the way Apple communicates.”

The Fightin' Analyst Book Rating:

out of five stars