Use most, use at all, or value?
- Most isn’t defined.
- Does it mean most often or does it mean I rely on it the most?
- Either way it still brings additional questions to the table.
- What isn’t measured is how much more or less each source is used compared to the others. One CEO/CMO may only use one particular source, while another may use six different sources and only selected search web sites because she ultimately concluded that she only uses it slightly more often than the next source on her list (Translation: same answer, but two very different hidden behaviors).