Saturday, May 19, 2012

Top 10 Research Quotes

    
Whenever I write book reviews, I usually like to cite excerpts or quotes. To me, there’s nothing better than a good quote. With that in mind, here are some of the better quotes I’ve come across specific to “research.”
  
#10

“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.”

David Ogilvy, Advertising Executive


#9

“We don't devote enough scientific research to finding a cure for jerks.”

Bill Watterson, Cartoonist



#8

“After all, the ultimate goal of all research is not objectivity, but truth.”

Helene Deutsch, Psychoanalyst



#7

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”

David Ogilvy, Advertising Executive



#6

“We don't ask research to do what it was never meant to do, and that is to get an idea.”

William Bernbach, Advertising Creative Director



#5

“If we knew what it was we were doing, it would not be called research, would it?”

Albert Einstein, Theoretical Physicist



#4

“Research is what I'm doing when I don't know what I'm doing.”

Wernher von Braun, Rocket Scientist



#3

“There is no substitute for face-to-face reporting and research.”

Thomas Friedman, New York Times Columnist/Author



#2

“Research serves to make building stones out of stumbling blocks.”

Arthur D. Little, Chemist/Chemical Engineer



#1

“Scientific research consists in seeing what everyone else has seen, but thinking what no one else has thought.”

Anonymous