Saturday, May 26, 2012

New Review on an Older Book

May 2012 Book Review  

Unleashing the Ideavirus
© 2001
Similar to his Permission Marketing book, which preceded this one, Godin does a pretty impressive job of predicting the impact the Internet will have on business development, PR and advertising.  While the references can seem rather dated, Godin expands on Macolm Gladwell’s The Tipping Point by outlining the basic tenets of growing organic business success.  His basic steps include:
1.)    Invent a virus worthy idea.
2.)    Make it smooth (easy to pass along) and persistent.
3.)    Incent powerful sneezers (influencers/early adopters)
4.)    Get their permission to follow-up.
Here are some of the better quotes Seth Godin provides from Unleashing the Ideavirus:
“Building a virus takes insight, talent and most of all, patience.”
“Which means you win by trying.  And failing.  Test, try, fail, measure, evolve, repeat, persist.  It’s old fashioned and hot and dusty and by no means guaranteed to work.  Sigh.”
“So, yes, the underlying tenets behind the ideavirus are obvious indeed.  But executing against them, fighting the status quo, getting it right – that’s not obvious at all.”

The Fightin' Analyst Book Rating:

out of five stars