May 2012 Book Review
The Power of Habit
This book is Mindset meets Brandwashed. Both were excellent books and Charles Duhigg’s behavioral analysis is simple and powerful. Almost anyone should be able to take something valuable away from this book. He uses varying examples crossing business, government, sports, health care, civil rights and even advertising to demonstrate the power of habits. More importantly, Duhigg shows us how to leverage its understanding with application.