Part Four: Duplication among three or even four variables
I’m not a fan of the complex, but there is some value in adding additional variables to the duplication equation. Sometimes businesses have two or even three direct competitors, or you’ll want to look at duplication in the consumption of multiple products. I’ve found this level of analysis most helpful in identify each variable’s exclusive or loyal base compared to one another (in size and demo/geo/psychographic analysis). Identifying the varying levels of duplication across all three or four can provide insight on the market/consumers and can have implications on strategy development.