Saturday, May 28, 2011

Top 5 Media & Marketing Books:

I've found it's difficult to find good books on media buying/selection and marketing in general, so I decided to merge the two categories together.

1. Kellogg on Advertising & Media, Bobby J. Calder

2. Chaotics, Philip Kotler and John A. Caslione

3. Always On, Christopher Vollmer

4. Differentiate or Die, Jack Trout

5. Media Planning, Erwin Ephron