Saturday, May 14, 2011

Top 10 Advertising and Communications Books:

I was going to post two separate top five rankings, but these two subject areas are interchangeable. Some are not necessarily advertising, but it can be applied in the world of advertising.

1. Made to Stick, Chip Heath & Dan Heath***

2. The Power of Simplicity, Jack Trout***

3. Essentials of Contemporary Advertising (text book), Arens, Schaefer, and Weigold*

4. Ogilvy on Advertising, David Ogilvy*

5. Persuasion, Dave Lakhani***

6. Tested Advertising Methods, John Caples*

7. The Ad Contrarian, Bob Hoffman*

8. Influence, Robert B. Cialdini, Ph.D.***

9. Presenting To Win, Jerry Weissman**

10. Hey Whipple, Squeeze This., Luke Sullivan*

*Advertising, **Communications, ***Both