Tuesday, May 3, 2011

The Fightin’ Analyst’s Top Five Book Series

Over the next month, I will periodically post my opinion on the top five books in: Behavioral Economics, Marketing, Media, Advertising, Professional Inspiration, Leadership, Communications/Sales, Business Strategy, Customer Service and Research. Maybe I’ll throw in a top five movie quote at some point too.

Top 5 Behavioral Economics Books:


1. Buy-ology, Truth and Lies About Why We Buy, Martin Lindstrom

2. Habit, The 95% of Behavior Marketers Ignore, Neale Martin

3. How We Decide, Jonah Lehrer

4. Neuromarketing, Patrick Renvoise and Christophe Morin

5. Predictably Irrational, Dan Ariely