Tuesday, May 3, 2011

Social media starts with having something to say

May 2011 Book Reviews

The Dragonfly Effect

This is a great starter book for social media best practices (Facebook, blogs, twitter, etc.). It focuses on the social changes, but can be used as a model for businesses or individuals. In keeping with a premise devised by one of their colleagues and author of Made to Stick, Chip Heath, the strategy outlined is simple and direct:
Focus, Grab Attention, Engage, and Take Action.
I like the authors’ take on the planning phase:

“Don’t get stalled by overthinking, overplanning, and overbrainstorming. Resist the temptation to always have a big plan before taking the next step.”

“Studies suggest that risk aversion (both in people’s lives and within organizations) stems from the fear of failure. Fear of failure, or fear of losing the status quo, fosters inaction. In other words, fear is the enemy of change and innovation.”

I’ve learned you can’t worry so much about predicting every problem that will arise. I sense this sentiment stops more progress that we know.
Social media is just that, social. No “corporate-speak;” just an individual putting themselves out there to engage with others openly and honestly.
This book gives a great outline for using social media devises.

The Fightin' Analyst Book Rating:

out of five stars

Content Rules

Creating content isn’t just for journalists and professional writers.  We are all publishers in some sense, whether you are writing a cover letter, resume, developing a presentation, blogging, or maintaining facebook/twitter accounts.  Successful publishing means providing something valuable to the reader or audience.  This is the first book I’ve found for content essentials (Yes, I’m aware of The Elements of Style, which is fundamental, but this book gets to the heart of connecting.).  It gives valuable tips and frameworks for social media use.  I’ll need to review again and consider some overhauls to this blog as a result.  There are thousands of books on advertising and what feels like only a few in the journalism arena.  This is a great tool if you dabble in the world of content creation and communications.

The Fightin' Analyst Book Rating:

out of five stars